In my last article, I looked closely at Originality.ai’s doubtful methodology and claims about AI content being targeted by Google. But the truth is, creating high-quality, original content with AI isn’t just about entering a keyword and clicking generate. If you want your content to be noticed, you must go past the basic stuff everyone else is writing. Here are a few tips to help you do that.
Find the Gaps
One helpful technique is to examine the top search results for your target keyword and find the points they’re not covering. Tools like Harpa.ai and Perplexity can help you quickly see what topics and angles your competition is writing about.
Once you know what’s already out there, you can use a “gap prompt” to ask an advanced AI model for distinct insights and points not being discussed in the existing content.
GPT-4 vs. Claude 3 OPUS for Gap Prompts
GPT-4 and Claude 3 Opus are both unlimited usage on Perplexity.ai, and all for only $20 a month.
I use GPT-4 Turbo and Claude 3 Opus on Perplexity.ai to find content gaps using their pro system.
Using Perplexity Pro is a great and easy way to use this technique. It will go out and find 20 of the top search results for your keyword and use that for context for your prompt.
This gives you 20 relevant pages that were scraped, and the content was used when running the prompt. This is very powerful. Here is what GPT-4 came up with.
Opus came up with even more unique things to write about.
With these two outputs, we can develop a perfect outline that isn’t just a rehash of stuff already ranking.
How to use Harpa.ai to Find Content Gaps
If you do not have a Perplexity Pro account, you can use Harpa.ai for free. This will take more work and time but is totally doable. I am going to assume you have harpa.ai installed and that you know how to use it. Here is a guide in case you don’t.
The first thing is to do a Google search for your keyword.
Click on each result and open harpa and enter this prompt.
“Extract all points made in this article. This content is not for human consumption, so just give the facts. Be very detailed in how the points are covered.”
Click the copy button.
Paste the output in a text file.
Repeat for all of the URLs you want to use for this analysis. Adding the next URL’s data to the bottom of the same text file. I find that the top 5 results are usually enough to get the idea.
After going through all of these pages you should have a lot of data for your prompt to make an outline.
