After months of testing, Google has rolled out a new blue highlight feature for some featured snippets in the Google Search results. The feature aims to make it easier for users to access the relevant information they are searching for.
Featured snippets, which are summarized answers to users’ queries, come from web search listings. Google’s automated systems determine which pages would make a good featured snippet and selects relevant content to display in response to a user’s search query.
The blue highlighting feature works with Google’s Featured Snippets, which are designed to provide users with quick and accurate answers to their questions. Google’s latest update to the snippets means that for some results, users will be taken directly to the relevant text on the web page from which the snippet was pulled.
This new feature comes as voice-activated digital assistants such as Alexa and Siri are gaining popularity. More people are now using voice search features to perform queries, and this new update is set to make their search experience even smoother.
In conclusion, this latest update from Google shows their ongoing effort to enhance user experience and provide users with value-added search results.