Microsoft’s holiday Copilot ad is wrapped in empty promises

Microsoft’s Holiday Copilot Ad: a Glimpse Into Overpromised…

Ad Claims vs. Reality Microsoft’s latest holiday advertisement for Copilot on Windows 11 showcases a vision of effortless interactions…

Marc LaClear Dec 18, 2025
How to Optimize Your GMB Categories for Maximum Visibility

How to Optimize Your GMB Categories for Maximum…

Selecting the right categories for your Google My Business (GMB) listing is one of the most important optimization steps…

Marc LaClear Oct 10, 2023
How Will AI Mode Impact Local SEO? via @sejournal, @JRiddall

The Shift in Local Seo Dynamics: AI Mode’s…

AI Mode: A New Paradigm in Search Google’s AI Mode introduces a significant shift in local SEO, moving away…

Marc LaClear Dec 18, 2025
Top 10 PPC expert columns of 2025 on Search Engine Land

Ppc Insights From 2025: Top Expert Columns Unpacked

2025 PPC Trends on Search Engine Land Search Engine Land, owned by Semrush, continues to dominate the PPC discourse…

Marc LaClear Dec 30, 2025
For the First Time, AI Analyzes Language as Well as a Human Expert

AI Matches Human Linguistic Analysis: a New Era…

Introduction to AI’s Linguistic Capabilities Recent developments in artificial intelligence (AI) have raised eyebrows among linguists and technologists. A…

Marc LaClear Dec 15, 2025
Why OpenAI Taps Ex-Chancellor Osborne for Global AI Push

OpenAI’s Strategic Hire: Ex-Chancellor Osborne’s Role in AI…

Appointment Overview OpenAI appointed George Osborne, former UK Chancellor of the Exchequer, as Managing Director and Head of OpenAI…

Marc LaClear Dec 18, 2025