SEO News

Google Ads New Billing Report

Unpacking Google Ads’ New Billing Report: a Critical Look

Marc LaClear Jan 26, 2026

Introduction of the Billing Report Google Ads launched a new billing report that offers a…

Google Ads Product Campaign View Report Is Useful

Google Ads Product Campaign View Report: a Necessary Tool for Precision Marketing

Marc LaClear Jan 26, 2026

Introduction to the Product Campaign View Report Google Ads has introduced the Product Campaign View…

How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You

Decoding AI Overviews: Tracking Mentions, Citations, and the Traffic You’re Missing

Marc LaClear Jan 26, 2026

Understanding Google AI Overviews Google AI Overviews (AIOs) serve synthesized responses to user queries, pulling…

Semantic Search Is the Only Search That Matters Now (For SEO and AI Visibility)

The Shift to Semantic Search: Understanding Its Impact on Seo and AI Visibility

Marc LaClear Jan 26, 2026

What Is Semantic Search? Semantic search employs natural language processing (NLP) and artificial intelligence to…

What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]

Seo vs Geo: a Volatile Debate That Demands Attention

Marc LaClear Jan 22, 2026

Current State of the GEO Debate The ongoing discourse around Generative Engine Optimization (GEO) versus…

Daily Search Forum Recap: January 22, 2026

January 22, 2026: Key Developments in Search and Advertising

Marc LaClear Jan 22, 2026

OpenAI’s New Ad Model for ChatGPT OpenAI shifts its advertising strategy for ChatGPT to an…

When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments via @sejournal, @DuaneForrester

Ignoring Platform Guidelines: Why Experimentation Is Key for Seo Success

Marc LaClear Jan 22, 2026

The Shift from SEO to GEO Traditional SEO relied heavily on keyword optimization and backlink…

How to explain flat traffic when SEO is actually working

Understanding Flat Traffic: When Seo Success Isn’t Measured in Clicks

Marc LaClear Jan 22, 2026

The New Reality of SEO Performance Flat traffic numbers provoke anxiety among stakeholders, especially when…

Google Ads Posts New Call & Messaging Ads Terms

Google Ads Enforces New Compliance Terms for Call and Messaging Features

Marc LaClear Jan 22, 2026

Introduction of New Terms Google Ads has rolled out updated terms for call and messaging…

Google Shopping API cutoff looms, putting ad delivery at risk

Google Shopping API Migration: a Looming Deadline for Advertisers

Marc LaClear Jan 20, 2026

Migration Deadline Approaches Google’s transition from the legacy Content API for Shopping to the new…